Agency or in-house
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Product update concept - ExamSoft
Role: Lead Creative – Concept & Visuals
Overview: Concepted visuals to communicate brand awareness to current and future customers.
Big Idea: “Assured assessment in the age of AI” – Conceptualise a reassurance in the product in the new era of AI
Execution: Email banners, social, microsite visuals, eBook, conference materials.
Outcome: Increased adoption webinar engagement; sales teams reported stronger faculty conversations.