Agency or in-house
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Grading Made Easier - US print campaign
Role: Concept & Creative Execution
Overview: Promoted software updates to US higher education through print campaign.
Big Idea: “Grading Made Easier” – clean, clear layouts highlighting product benefits as a snapshot.
Execution: Print ads, conference materials, posters, digital adaptations for social/email.
Outcome: Increased faculty engagement at events; reinforced clarity-focused messaging.