Agency or in-house
K
PJ Mac - Taste Beverages diffusion line
Role: Lead Creative – Concept & Visuals
Overview: Launched a new beverage line with distinctive branding for retail.
Big Idea: A new line of product embracing authenticity for the coffee connoisseur
Execution: Packaging, POS, social ads, Instagram stories, influencer content.
Outcome: Positive sales feedback; consistent, recognisable brand identity across channels.