Agency or in-house
E
AI vs. Art Direction:
Role: Lead Creative – Strategy & Concept
Overview: Explored how AI can support creative work when guided by art direction.
Big Idea: “Human + Machine” – human-led AI prompts re-creating iconic fashion campaigns as accurately as possible (Rather than simply making creative prompts that look good).
Execution: Mockups, motion experiments, LI social posts demonstrating AI-human collaboration under the guise of “Señor Creative”.
Outcome: Showcased thought leadership; clarified AI’s limitations/possibilities in creative workflows.
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